BOSTON, Apr 27, 2010 (BUSINESS WIRE) -- Converted Organics (NASDAQ:COIN) announces a 129% increase in same store sales of its Converted Organics Lawn and Garden retail products, and after just 13 months in the lawn and garden retail market, distributes through Whole Foods, Walmart, Sam's Club, and other Big Box Retailers.
Results are largely due to a Company marketing campaign designed to drive consumer demand. Highlights of Converted Organics marketing efforts include an in-store merchandising campaign designed to drive sales throughout retail stores, along with direct mail and email campaigns to build brand awareness and influence consumer garden and lawn care purchasing decisions.
The Company is also sponsoring the Paul Parent Garden show, which includes advertisements and interview segments on a top-rated radio program, aired on 18 prime radio stations, including national exposure, which is projected to result in a high return on investment due to the influential nature of the show and its following of garden enthusiasts.
Industry-targeted ads have been scheduled in key print publications, including the agricultural, professional turf, and retail markets, and direct response advertisement campaigns to target consumers and key business decision makers. A text message campaign focused on relaying information about Converted Organics to consumers who expressed interest in learning about what green products and services are currently available in today's market.
Social media programs have been also introduced, including YouTube product demonstrations, Facebook and Twitter messaging, and a Linked In networking account, which has resulted in new business opportunities for the Company.
"We are excited about the various elements we have developed as part of our strategic sales and marketing efforts, and are pleased to report that its effectiveness has been reported by our distributors and within the Company. We expect to continue to drive existing results and to develop and enhance our existing campaign, and are confident that this will continue to yield measurable results for the Company, as well as boost customer satisfaction and retention," said David Flannery, Vice President of Marketing for Converted Organics.
About Converted Organics Inc.
Converted Organics (NASDAQ:COIN, www.convertedorganics.com), based in Boston, MA, is dedicated to producing high-quality, all-natural, organic soil amendment and fertilizer products through food waste recycling. The Company uses its proprietary High Temperature Liquid Composting (HTLC) system, a proven, state-of-the-art microbial digestion technology, to process various biodegradable food wastes into dry pellet and liquid concentrate organic fertilizers that help grow healthier food and improve environmental quality. Converted Organics sells and distributes its environmentally-friendly fertilizer products in the retail, professional turf management, and agribusiness markets.
This press release contains forward-looking statements that are subject to risks and uncertainties. These forward-looking statements include information about possible or assumed future results of our business, financial condition, liquidity, results of operations, plans and objectives. In some cases, you may identify forward-looking statements by words such as "may," "should," "plan," "intend," "potential," "continue," "believe," "expect," "predict," "anticipate" and "estimate," the negative of these words or other comparable words. These statements are only predictions. One should not place undue reliance on these forward-looking statements. The forward-looking statements are qualified by their terms and/or important factors, many of which are outside the Company's control, involve a number of risks, uncertainties and other factors that could cause actual results and events to differ materially from the statements made. The forward-looking statements are based on the Company's beliefs, assumptions and expectations of our future performance, taking into account information currently available to the Company. These beliefs, assumptions and expectations can change as a result of many possible events or factors, including those events and factors, not all of which are known to the company, described most recently in the "Risk Factors" section in the Company's most recently filed annual report on Form 10-K. Neither the Company nor any other person assumes responsibility for the accuracy or completeness of these statements. The Company will update the information in this press release only to the extent required under applicable securities laws. If a change occurs, the company's business, financial condition, liquidity and results of operations may vary materially from those expressed in the aforementioned forward-looking statements.
SOURCE: Converted Organics Inc.
Converted Organics Inc.
PR Financial Marketing
Jim Blackman, 713-256-0369
Public Relations Contact:
Kaitlyn Siner, 617-624-0111
Copyright Business Wire 2010